ideas from jack butcher
July 2024
I’ve got loads of ideas from Jack Butcher. These are some of my faves:
Create with constraints. Tim Ferriss says: “make 1 decision to remove 100 decisions” (sheesh… what a bar). As a creative, you wanna set constraints for your work. Rules for how you produce it. Otherwise, you waste time on dumb stuff and don’t ship enough. Also, constraints make your output consistent. And consistency builds brand equity. Boom.
Everything’s a remix. News flash: nothing’s original. Everyone’s remixing someone else. Think of everything ever made as an API call on previous human knowledge. Once you’ve grokked this, you can either resist it or embrace it. The second one’s recommended. And that means making your work memeable… let this glorious copy-paste machine we call the internet work its magic.
Watch the medium. How you do the thing can be more important than the thing. Like for Tesla, “the factory is the product.” And for NFTs, the network is the product. Everyone’s focused on the media. But it’s the canvas that's the art. What’s the canvas? Well, it’s the contract.
Networks. They run the internet. You can hustle to build your own from scratch. Or you can tap into one that’s already got critical mass. Your choice. But if you go for the second one, the best way to do it is through permissionless proof of work. Crypto puts these opportunities on steroids.
The internet destroys the middle. We’re in a world of extremes. Distraction is the new focus, and play is the new work. By 2030, you’re either an artist or Amazon employee.
Keep compounding. Great advertising wears in, not out. Repeat yourself a lot. Don't get bored of your own idea.
Alright. I’m gonna call it there!